Until its actual UV protection levels came under scrutiny, that is… Purito’s Centella Green Level Unscented Sun SPF50+ PA++++ (marketed at SPF84.5 to be exact) appeared to fulfill those needs perfectly, and plenty of beauty consumers in the Asian skincare community embraced it with open arms. With these claims taking the beauty world by storm, it has given place for a “clean” sunscreen with decent cosmetic elegance and high UV protection to be in high demand globally. The equivalent dosage in topical application on humans “would take applying sunscreen all over the entire body every day for 70 years,” according to Skin Cancer Foundation. The other concern that clean beauty users also have is that certain UV filters are claimed to be “hormone disruptors,” but what they may not know is that the rat study most commonly cited in support of these claims involved rats being forced to ingest a massive amount of oxybenzone over the course of four days. Clean beauty users worry about the ethics of sunscreen formulation, mainly due to concerns that some UV filters may contribute to coral reef bleaching (which chemistry PhD and skincare science educator Michelle Wong behind the Lab Muffin Beauty Science channel have examined and concluded to be overblown, by the way). ![]() So, what is the SPF problem that everyone in the beauty community is talking about?Īmong other many things, sunscreen is a hotly debated topic in the clean beauty world. In other words, it’s employed an amazing strategy to hit all the right notes in the clean beauty repertoire and so far, it seemed to have resonated well especially with international customers. Purito is also known for its use of safe and clean ingredients, formulating products without the use of parabens, sulphates, synthetic fragrances and dyes, phenoxyethanol, and triethanolamine. ![]() ![]() The brand wears its cruelty-free and vegan-friendly (save for the snail range) status proudly, and touts its sustainable packaging choices as well as ongoing donations to Best Friend Animal Society and Korean Federation For Environmental Movement in its brand story featured on the website.
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